Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek

Butterfinger is turning 100! Here’s to 100 more years of ensuring nobody lays a finger on your Butterfinger. Enter our Butterfinger Birthday Sweepstakes with hundreds of instant win prizes and the chance to win $10K! | Butterfinger

It got spooked into something sweeter. New crispety, crunchety, Marshmallow Butterfinger—available for a limited time only. | Butterfinger