Chapter 3: Measurement and Scaling | Research Methodology | MBA Lecture Series
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Chapter 3: Measurement and Scaling | Research Methodology | MBA Lecture Series
#RM #BusinessResearchMethods #MeasurementandScaling In this video we will discuss the various scales and measurement techniques. We will also understand the various characteristics of a good scale. We also go deeper into the decision-making process while selecting a good scale. You can follow me on all the following social media handles ...
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