Unsung Hero: Every Commercial Should be This Inspiring
Unsung Hero: Every Commercial Should be This Inspiring
Apr 25, 2014
thecultureist.com
In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok | Marketing Mentor
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In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok release…
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Unsung Hero Brand: Thai Life Insurance Agency: Ogilvy & Mather Director: Thanonchai Sornsriwichai Thailand 2014 | advert.ge
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668K views · 8.3K reactions | Thai Life Insurance luôn được biết đến...
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668K views · 8.3K reactions | Thai Life Insurance luôn được biết đến...
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Bolty Media | SMMA on Instagram: "Film “The Unsung Hero” brenda Thai Life Insurance, nastao u suradnji s agencijom Ogilvy & Mather Bangkok, predstavljao je jasan odmak od konvencionalnog oglašavanja osiguranja. Umjesto oslanjanja na strah ili objašnjavanja detalja polica, fokusirao se na empatiju, ljudsku povezanost i ideju da svakodnevna dobrota daje smisao životu, u skladu s dugogodišnjom porukom brenda Believe in Good. Priča namjerno izbjegava objašnjavanje proizvoda ili pogodnosti. Umjesto t
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Bolty Media | SMMA on Instagram: "Film “The Unsung Hero” brenda …
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Inside History on Instagram: "The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch — just a quiet young man going about his day, performing small acts of kindness: feeding a stray dog, helping a street vendor, giving money so a child can attend school, and pushing an elderly woman’s cart. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog
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