In 1979, Owens Corning licensed the Pink Panther to represent their fiberglass insulation—because it was already pink. This turned one of the least exciting consumer products imaginable into something memorable. Instead of selling insulation, they sold warmth, comfort, and friendliness. The character carried the emotion. The product rode behind it. Over 45 years later, Owens Corning still uses him. Few mascots have ever had that kind of lifespan. Throughout the 1970s–90s, the Pink Panther appear