$35 MILLION. ZERO REGRETS. 🌊 This wasn’t about making the beach “prettier.” This was about protecting Pensacola’s economic engine. Escambia County collected ≈ $21.6 MILLION in tourism taxes last year alone. And nearly HALF of that revenue is driven by Pensacola Beach. That means: 👉 Roughly $10–11 MILLION per year flows from this one stretch of sand into the county’s budget. Hotels. Condos. Short-term rentals. This beach funds the system. When storms shrink the shoreline, that revenue shrinks w