Agencies talk about owning, entering and activating culture – but Atlanta's World Cup crowds showed it happening in neighbourhood bars and parking lots, with or without a brand in sight. Kelly ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. WARC ...

A recent study highlights the importance of integrating media and creative quality to enhance advertising effectiveness. A recent study highlights the importance of integrating media and creative ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The world’s best companies and campaigns for media, according to the WARC Media 100.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...