Sky Sports has secured exclusive rights in the UK and Ireland to Zuffa Boxing, the new promotion spearheaded by Ultimate Fighting Championship chief executive and president Dana White.

Argentina has returned to the Rugby World Cup bidding table, pitching a proposal for the 2035 tournament that could include South American neighbours Brazil, Chile and Uruguay.

Broadcast, sponsorship and licensing rights to International Skating Union (ISU) events have been united in a comprehensive request for proposal (RFP) launched by the governing body.

Boxing promoter Top Rank has ended its seven-month search for a new permanent broadcast partner, signing a multi-year ...

K-Challenge has leveraged its French roots by signing L’Oréal Groupe-owned skincare brand La Roche-Posay as title sponsor of its America’s Cup entry.

South Africa’s Western Province Cricket Association (WPCA) has appointed the Megapro agency to find a replacement for ...

A renewal between Deltatre and ATP Media is headlined by various technological innovations as the tennis tour’s broadcast production and media rights arm continues to embrace remote production.

The rebuilding Pac-12 Conference has signed an agreement with Genius Sports permitting the sale of its data to sportsbooks as the college sports sector advances its commercialisation of the ...

AFC Bournemouth has agreed a five-year kit supply deal with Danish sportswear brand Hummel, beginning with the 2026-27 season, SportBusiness can reveal.

German supermarket chain Lidl has stepped up its association with Uefa by becoming a men’s national team competitions sponsor, while owner Schwarz Group has agreed a wider strategic ...

The Coca-Cola Company has signed a new global marketing agreement with the National Basketball Association to bring its Sprite brand back as the league’s ‘Official Global Soft Drink Partner’.

Media rights-holders of this summer’s Fifa World Cup will have the option of streaming the first ten minutes of every match, or selected matches in full, on their YouTube channels.