Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and ...

Plus: Trump, tech leaders try to rebrand AI as ‘super intelligence’; Nike ties job cuts to bigger turnaround. Amazon is ...

Where they stand now. When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta’s ...

Plus: McDonald’s AI pricing raises franchisee concern; Twitch CEO explains how AI helps determine brand pairings. Six Flags ...

Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually ...

Including YouTube, LinkedIn, Threads and more. YouTube has declined to join Meta’s $18 billion settlement over alleged harms ...

Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over ...

For decades, internal communicators have approached their work with the mindset of a publisher. We live in our editorial calendars. We polish newsletters. We hit ‘send’ on time and call it a win. We ...

We’ve got bad news. Few people in the PR industry can agree on the definitions of even basic terms, including “PR” itself. We asked the community on LinkedIn to chime in with their most mangled, ...

We’ve seen some commentary recently about our “What Is AI Reading?” research, with some folks questioning whether our findings are skewed or misleading because of how we categorize earned media. We’re ...

All right, we probably should have seen this one coming. We asked on LinkedIn who communications should report to: directly to the CEO? Maybe marketing? Another C-suite title? More than 100 people ...

Media relations teams are navigating a more fragmented news environment, leaner newsrooms and growing competition for attention. At the same time, organizations face increased pressure to respond ...