Amazon announced during its annual Accelerate seller conference that sellers will be able to manage their eBay, Shopify, TikTok Shop, and Walmart businesses from inside Seller Central. Its new ...

One in five of TikTok Shop’s hundred largest U.S. sellers also ranks among the top 10,000 sellers on Amazon.com. One in twenty-five of Amazon’s hundred largest ranks among the top 10,000 on TikTok ...

The top 10,000 sellers on Amazon.com turn over at almost precisely the rate they did seven years ago. 68.6% of today’s top sellers held the position a year ago, against the 67% Marketplace Pulse ...

The products that win on TikTok Shop are overwhelmingly worn, applied, or consumed. Among the top 1,000 U.S. products by lifetime sales, drawn from the more than two million products Marketplace Pulse ...

U.S. e-commerce grew 9.8% year over year in the first quarter of 2026, nearly double the rate posted in each of the prior four quarters. It was the strongest quarter in over two years, yet weaker than ...

Amazon’s average traffic per active seller climbed 25% in the past year to 3,544 monthly visits, accelerating sharply from the 31% rise the metric posted across the prior four years combined. When the ...

Sellers have adopted AI broadly but narrowly, putting it to work overwhelmingly on content tasks like listings and imagery, while platforms rebuild discovery around AI and consumers adopt it faster ...

Amazon remains the dominant U.S. marketplace, with an estimated $300 billion in third-party sales, more than seven times eBay’s and roughly 20 times that of the next competitors. Three platforms – ...

Walmart’s advertising business grew more than twice as fast as Amazon’s last year. Amazon generated $68.6 billion in advertising revenue in 2025, growing 22%. Walmart generated $6.4 billion, growing ...

Amazon and Shopify together now account for approximately 50% of U.S. e-commerce. According to Marketplace Pulse estimates, Amazon generated roughly $440 billion in U.S. sales in 2025, representing a ...

Editor’s note: This article was updated on April 24, 2026 to clarify that Marketplace Pulse’s new seller figures reflect sellers who launched at least one product listing, not account registrations.

Amazon’s retail business now accounts for just 40.5% of the company’s total revenue, marking a new milestone in its evolution from an online bookstore to a commerce infrastructure provider. In Q3 2025 ...