New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...
Some marketers seeking recognition for the worth of brands among a finance audience, have sought to argue that brands should ...
The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...
All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.
The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc. Growth ...
The BetterBriefs project has launched a best practice guide to tackle industry shortcomings, as new research finds UK marketers waste more than a quarter (26%) of their budget on poor briefs and ...
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