New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

Some marketers seeking recognition for the worth of brands among a finance audience, have sought to argue that brands should ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative industries for underrepresented talent.

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative industries for underrepresented talent.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers today will be the same tomorrow.

ISBA and IMTB are joining forces to develop a framework for influencer marketing measurement, as the partners promote creator transparency and effectiveness.

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...