New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

Some marketers seeking recognition for the worth of brands among a finance audience, have sought to argue that brands should ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...