There, with the silk shroud pulled back, stood the most important new Jaguar since the 1935 SS Jaguar 2.5-litre Saloon. I was ...

Jaguar reveals the radical Type 01 electric GT. 1,030bhp performance, £130k price tag, and first-look photos from the Knightsbridge launch.

In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear enough in its intent but didn’t ...

A voice to shape our editorial mission Unlimited access to features and archive Preferential rates on other offerings ...

I’m not entirely sure what my Mum in Spain would think if I were to turn up and ask here what she thought of olive oil in a ...

Publishing design has long felt like a closed shop to outsiders. Portfolio expectations can seem cryptic. Crucial industry ...

Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted ...

Anyone who looks at the old identibase brand will see the problem that Perfect Storm had to deal with – it was professional, ...

On the outskirts of Knutsford, set across a 157-acre Cheshire estate with origins tracing back to the Domesday Book, The Mere ...

In our interview series, design leaders answer five questions about design, and five questions about leadership. This week, ...

With new European Union greenwashing penalties now taking effect and high-profile brand claims coming under scrutiny, advertising veteran turned sustainability consultant Chacho Puebla argues ...

When brands fail to define how they move, platform defaults take over. Motion studio founder Andrew Vucko explains why ...