A Meltwater breakdown of sponsor performance across APAC and globally finds that engagement, reach and conversation each rewa ...

Douyin isn't Bilibili, and fans can tell when a brand hasn't noticed. WPP says celebrity faces and sponsorship logos no longer buy trust in China.

Global data indicates that the ‘cheapest window in months’ has now opened for adver ...

Leo Singapore's film talks about a home’s intangible value that deserves protection. by Staff Reporters ...

Small print points to a potentially huge ad business expansion to third party inventory, placing the tech giant in direct ...

Investment firm Parc is supporting the transaction, with completion expected on 1 October. by Nikita Mishra ...

An article in El Nuevo Día, a Puerto Rican newspaper, highlighted a debate regarding Hyundai’s "Coqu ...

The streamer chases $3 billion in ad revenue this year, powered by live sport and easier programmatic access.

Hearts & Science's Garrett O'Reilly will become UK chief executive of the merged global entity. by Shauna Lewis, Beau Jackson ...

Two decades after conducting beauty fieldwork in New York drugstores, the author has watched brands across Asia pour millions ...

The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 mil ...