Out of Home (OOH) agency Talon in partnership with dentsu and Irish Distillers, has launched a nationwide campaign ...

GoLoud, the Bauer Media-owned digital audio platform is returning as a sponsor of the All Together Now festival for the ...

Wolfgang Digital has launched two proprietary AI-powered tools designed to incorporate audience intelligence and performance ...

Irish radio advertising revenue increased marginally during the first half of 2026 as strong growth in digital audio and ...

Context Matters. The most effective campaigns matched formats to audience moments. Format fit is the foundation of OOH ...

The Ornua-owned Kerrygold has launched its first premium cheese range in Ireland with a new integrated advertising campaign ...

The latest episode of The Irish Marketing Podcast has dropped and we continue with Summer creative series with well-known creative Bridget Johnson. Bridget is a copywriter, creative director and ...

Aaron Poole, Marketing Insights Manager, PML Group, with this week’s Out \\ Look on Out of Home. The final whistle may bring the action to a close, but for RTÉ Sport it also sig ...

The Institute of Advertising Practitioners in Ireland (IAPI) has rebranded as the Creative & Communications Association. According to the organisation, the rebrand reflects “the evolution of Ireland’s ...

RTÉ’s advertising and sponsorship revenues across television, radio, digital platforms and the RTÉ Guide totalled €121.1m ...

With Ireland enjoying near Mediterranean-like weather in recent weeks, creative agency Boys+Girls has rolled out a new nationwide campaign for The Marie Keating Foundation that highlighting the risks ...

Ireland’s Out of Home (OOH) advertising market delivered a robust performance in the first half of the year, with strong ...