Last year, Spin Master delivered so many wins through a combination of in-house innovation, driving our core brands, and ...

Retailers can encourage imaginative play with new dolls, figures, and accessory-driven playsets. This year, companies like ...

Just Play, driven in large part by the continued strength of Stitch. With strong box-office performance and broad consumer ...

ADK Emotions NY and T-Licensing used the annual fan celebration to roll out a slate of updates, including a new international ...

This 12-inch baby doll is lightly scented and perfectly weighted for little hands. It comes with a sewn-on outfit and a ...

Beyond the classroom, kids can develop an interest in STEM or strengthen their mental and emotional health through the toys ...

These influencer-created squishies feature adorable characters in satisfying, sticky formats, and come in blind boxes for ...

Put kids in the driver’s seat of action-packed storytelling.

During its third annual Revealed livestream, Mattel Creations showcased the latest and greatest additions to its power-packed ...

Mattel and Viktor&Rolf are launching a documentary special following the creation of its Disney Collector Cinderella Doll.

Novelty toys have stood the test of time due to their simple nature. Whether it’s a costumed rubber duck dressed for a day at ...

Nearly 25 years since its final episode, the beloved kids’ television series Mister Rogers’ Neighborhood is heading to ...