As AI fuels misinformation and skepticism, marketers are rethinking trust, brand safety and the renewed value of credible ...

The tool aggregates VAM data to give a view of Canadian broadcast and streaming viewing.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

The proposed legislation could lead to retaliatory tariffs against Canada.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

The partnership will support campaign execution and audience activation across channels while reducing reliance on fragmented ...

The brand moved into the top spot for March 9 to 15, as rankings point to broader QSR-led momentum.

Canadian viewers tuned into the Paralympics over 10 days across the public broadcaster's English and French networks.

The partnership opens up advertising opportunities beyond live broadcasts, including creator integrations, Shorts and ...

The automaker sustains radio momentum, leveraging its annual sales campaign to engage audiences across multiple markets.