After more than two decades shaping global advertiser collaboration, strengthening advertising self-regulation and navigating ...

Power Oil’s WalkHeartOn has reached a significant milestone, completing 10 years of using experiential engagement to promote ...

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record, tasking the agency with producing ...

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing stronger-than-expected investment ...

Alhaji Abdul Samad, Executive Chairman, BUA Group What does it take for a businessman to earn the kind of recognition that extends beyond boardrooms, ...

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football Operations and Player Services at Chelsea ...

Nestlé and the National Basketball Association (NBA) are entering a new, multi‑year international marketing partnership ...

As the festive season approaches, Coca Cola is bringing back one of its seasonal favourites. This comes while preparing a broader wave of flavour launches ...

Stagwell has expanded its global media offering with the launch of Stagwell Media. Remarkably, this is a new international ...

In an industry where precision, accountability and commercial foresight determine who lasts and who merely passes through, ...

PHD Australia has secured the continuation of its media planning and buying mandate with ANZ after emerging ahead of competing agencies in a ...

Nigeria legacy swallow brand, Golden Penny Semovita, has emerged as Brand of the Year at the recently held EDGE Awards in ...