Earlier this year, Xbox gamers noticed little messages hinting at an ad-supported streaming tier coming to the platform. This streaming option is now available for testing for Xbox Insiders, and it’s ...

Today, Microsoft are starting to test an ad-supported way to stream select games from your library for a limited time, available to Xbox Insiders.

Today, Microsoft are starting to test an ad-supported way to stream select games from your library for a limited time, available to Xbox Insiders.

Xbox is chasing a new way to get more people streaming games. On Thursday, Microsoft announced that select Xbox players will be able to stream select games after watching ads, similar to how ...

US hardware spending collapsed 62% in June 2026. Yet one console maker posted gains. XBOX has just recorded an 86% increase in unit sales since June 2025 after its May price hike likely impacted sales ...

Our overall goal is simple: to give players more affordable options to play,' Xbox's chief strategy officer says of the experiment, which is currently limited to Xbox Insiders.

Xbox is rolling out a test for ad-supported cloud gaming that will be available for a limited time on a voluntary basis for ...

Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay.

Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles ...

Microsoft says the ad-supported streaming option will only be available for a limited time during a “test period.” It previously began internally testing an ad-supported version of Xbox Cloud Gaming ...

Here are the details of Xbox's initial ad-powered Xbox Cloud Gaming service, set to go live soon in an early testing phase.

Microsoft is testing free, ad-supported Xbox Cloud Gaming for Insiders, letting them stream owned games for one hour sessions ...