AI usage is widespread. AI readiness is not. Using ChatGPT to draft, copy, or summarize data is helpful. But the future of marketing will be ...

The Dangote Group has appointed a consortium of three investment banks to lead what could become the largest equity offering in ...

Founders are typically deeply invested in what they are building. When the idea is exposed to daylight, it often loses its energy and becomes uncertain. Whether the idea is a product, a service, a ...

Lusaka, Zambia, 23 February 2026 ‘Africa Rising’ sets the course for 2026 as AMC, TICON Africa, and ASCON come together to launch three landmark conferences in Zambia. The Official Launch Event will ...

Investment management firms are increasingly adopting AI, especially GenAI, to transform sales and marketing. This strategic shift addresses rising client expectations for personalized services, ...

Fusarium head blight (FHB), caused predominantly by Fusarium graminearum species complex, is a re-emerging and highly damaging disease affecting wheat production in Ethiopia and other wheat-growing ...

EXCLUSIVE: Corey Vann, who spent a decade working across basketball partnerships at CAA, has joined ex-NBA star Mike Miller’s Lift Sports Management as its Chief Marketing Officer. Lift, which reps ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

Marketing leaders on what they want to do more of—and less of—in five years—plus the industries biggest deficiency that must be solved ...

Digital marketers have had a rough go of it. Between a rocky economic outlook leading companies to cut budgets, the rise of Google Zero (the search giant’s adoption of artificial intelligence results) ...