Many people will have experienced the disappointment of going to book flights, only to see prices have shot up from when they last checked. Dynamic pricing is a common practice, especially in travel.

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About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

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The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Disneyland - the theme park that set a new global standard - opened 70 years ago today. Just about everything has changed, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Airline ticket prices are rising faster than inflation, and now Delta is scaling up its artificial intelligence-powered ...

Prices for concert tickets sure have gone up since the Beatles charged $4.50 and $8.50 for their concert at Shea Stadium in ...