Coke’s Sprite takes back NBA sponsorship from PepsiCo’s Starry

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Sportcal on MSN

NBA swaps PepsiCo for Coca-Cola as official soft drinks partner

Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.

Sprite and NBA revive decades-long collaboration

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Marketing Dive

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Anthony Edwards hyped about Sprite returning as NBA’s Official Global Soft Drink Partner

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.
Sports Business Journal

In throwback deal, NBA again makes Sprite its official soft drink

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Coca-Cola brings Sprite back to the NBA with a key sponsorship deal

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and Anthony Edwards tie-ins.