Retail concepts built around play, characters and immersive experiences are turning stores into destinations.

Retailtainment for kids turns shopping into play at locations like CAMP, American Girl, Legoland Discovery Center and IKEA.

This guide breaks down everything you need to know about some of the most popular kid-friendly retailtainment spaces in the U.S.

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"My daughter absolutely loves it, she has a massive love for Bluey and she'll definitely keep on getting the Bluey collection." ...