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Eight-year-old Sela Anderson just started collecting this year's hottest toy, L.O.L. Surprise! dolls, but she's already hooked and can't wait to get more. “You never know what's going to be in there.

This is a quote from one mother’s viral video response to a hidden feature of LOL Surprise! dolls, made by MGA Entertainment. The video, which went viral this summer, demonstrates the dolls’ water ...