Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

It would take surprise, late-stage breakthroughs for the NBA Draft classes of 2027 and 2028 to fall in line with 2025 and the ...

Cooper Flagg has picked a shoe company ahead of his freshman season for Duke basketball. Here's why the Maine native is rolling with New Balance.

According to Shanoff, New Balance made a bold move this past fall by signing Cooper Flagg, one of the most exciting high school basketball talents of his generation and the presumed No. 1 pick in ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.

The Hesi Low v2 is a performance basketball model based in a New Balance FuelCell midsole. The shoes are marketed for speed and explosiveness, much like Maxey’s skills as a player. The shoes are ...