In between winter and summer, GSK, Kaléo and Genentech took direct aim at allergies with their respective campaigns.

The campaign "focuses on instilling confidence in severe asthma patients, GSK vice president tells "Marketing Daily." ...

An IgE blood test measures antibodies to help diagnose allergies. High levels of IgE antibodies can mean you have an allergy to something. Your healthcare provide may do additional testing to ...

Uber has announced that it will be changing its controversial Super Bowl commercial before it airs during the game after backlash over its portrayal of food allergies. The Food Allergy Research and ...

bDepartment of Pediatric Pulmonology and Pediatric Allergology and Groningen Research Institute for Asthma and COPD (GRIAC), University Medical Center Groningen, Beatrix Children's Hospital, ...