Eight years after a missed opportunity at the Super Bowl, Kevin Hart finally got his trophy moment, thanks to Michelob Ultra.

When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making.

Slow-motion celebrations, imagination and innovation, and Billy Bob Thornton dropping puns while rocking a hotel bathrobe — ...

Michelob ULTRA, the official beer sponsor of the FIFA World Cup, released an ad titled 'Tab Closed' celebrating Lionel ...

The best World Cup campaign? Here's the final chance to weigh in on the Ad Meter Brand Spotlight: World Cup Edition. Help select a winner!

The Standard Biergarten transformed into a block party complete with live DJ Sets, a custom locker room experience and style ...

The ferocious pile-on of Christian Pulisic is partly due to him being over-marketed during the 2026 FIFA World Cup. A slew of ...

Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.

The Fort Myers warehouse where Michelob Ultra was first named and launched changed hands for $17.65 million. George Cibula, a longtime part-time Bonita Springs resident whose brother owns Doc's Beach ...

ROME, Ga. — One of the most popular and readily obtainable mementos from the 2026 World Cup has come in a perhaps unexpected form — stadium beer cups. The reusable, aluminum Michelob Ultra stadium ...

SARATOGA SPRINGS, N.Y. — Michelob Ultra, the official beer sponsor of FIFA World Cup 26™, today announced that it will host a series of FIFA World Cup 26™ Viewing Parties in partnership with Saratoga ...

A free, 21-and-over soccer fan destination has taken over the Santa Monica Pier through Wednesday, offering World Cup watch parties, celebrity appearances and a unique entry mechanic that requires ...