Including a launchable LEGO Artemis rocket, Hape’s collaboration with the Met, and a new Yoto and Toniebox competitor.

Our baby and kids gear team rounded up the best toys for toddlers, including pretend play toys, active toys, educational toys ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) unveiled, for the first time, an all-new Thomas & Friends™ system of play, Easy Connect. The beloved franchise is introducing a ...

The new system introduces Easy Connect track, refreshed engines, and authentic train play designed to help kids build stories, confidence and connection Today, Mattel, Inc. (NASDAQ: MAT) unveiled, for ...

Mattel unveiled, for the first time, an all-new Thomas & Friends™ system of play, Easy Connect. The beloved franchise is introducing a reimagined track system, a wide assortment of newly designed ...

Experts from The Toy Association will provide an overview of the biggest toy & play trends of 2026, supported by new consumer insights and data from a national survey of U.S. parents. See product ...

This is a quandary that most parents face. Parents want, of course, to be close with their teens and tweens, but are frequently perplexed about the best way to go about this. Many hope that being ...

The Marvel Cinematic Universe may be going through a bit of a rough patch on the big screen, but ask any kid under the age of 10, and they’ll tell you the brand is alive and thriving thanks to “Marvel ...

Senator Steve Padilla (D-CA) introduced a bill on Monday that would place a four-year ban on the sale and manufacture of toys with AI chatbot capabilities for kids under 18. The goal is to give safety ...

From the Nee-Doh Nice Cube to the Magic Arggh Ball to the Mochi Squishy, there’s a surprisingly large and colorful range of squishy gel toys for kids on the market today. They’re often touted as more ...

A wave of AI-powered children’s toys has hit shelves this holiday season, claiming to rely on sophisticated chatbots to animate interactive robots and stuffed animals that can converse with kids.