85 years ago today, television changed forever, and almost nobody watching noticed. It happened at Ebbets Field in Brooklyn, moments before the Dodgers took on the Philadelphia Phillies, when NBC's ...

Before DVRs and streaming services, commercials were almost impossible to avoid. You watched them between sitcoms, cartoons, game shows, and prime-time events, whether you wanted to or not. Then, ...

The beautiful game is beautiful no more. With the 2026 World Cup set to get underway this summer, FIFA will reportedly allow broadcasters to cut away to commercials during “hydration breaks” in ...

NASCAR fans may have noticed a key change to the broadcast today. The commercials have come by the many, but they have all been in side-by-side coverage. In turn, we get to see every single lap of the ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks ...