Inside the 'Buff Baby' project that questioned everything about diapers—and how we shop

Kimberly-Clark’s chief executive aims to spread its approach to developing diapers across the company and bets he can add ...

Huggies’ New Diaper Comes With Zinc Oxide, A Key Ingredient In Diaper Cream

The latest iteration of the Huggies Skin Essentials diaper, which is designed for sensitive skin, contains zinc oxide—an ingredient commonly found in diaper rash cream.

Procter & Gamble Premium Launches Test Loyalty In Baby And Home Care

Procter & Gamble (NYSE:PG) has introduced Pampers AMORE, described as the most premium and absorbent diaper in the Pampers ...

Pampers Launches Pampers AMORE: The Brand’s Best Diaper Yet, Featuring a Soft as Cashmere Feel and Performance Without Compromise

Pampers AMORE is Pampers’ First New Diaper Brand for Newborns and Toddlers Since 2018. CINCINNATI, March 16, 2026--(BUSINESS WIRE)--Pampers, the brand Behind Every Baby™ known ...