Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit ...
The video explains the second act of the Giggleland ARG, which began as promotion for a Steam game but expanded into a large mystery. The story centers on the Kids Media Workshop, a commune-like group ...
Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player... For a long time, mobile game ...
Michael Ingram is a Senior Contributor from the United States of America. Michael has been writing for GameRant since 2021, writing both analytically and fiction for years beforehand. Michael is a ...
In early May, Sony sent out an email blast to PlayStation 4 users that urged them to buy a PlayStation 5 in anticipation of Grand Theft Auto 6's November launch. Turns out, this was just the start of ...
The ‘Avatar Legends: The Fighting Game’ closed beta is taking place soon, and here is everything you need to know to prepare for the event. EVO 2026 has come to a close, and every year, along with the ...
Dispatch was one of 2025’s best games. In fact, it won ComicBook’s Game of the Year last year. Unfortunately, this means it has not gone on a meaningful sale yet. It launched at $29.99, and it’s never ...
The 2026 Summer of Gaming is upon us, and that naturally means wallet pain - in a good way. So what should you be earning your bucks for over the next 12 months? Thankfully, this year’s game ...
The co-writer of The Batman 2 has said Hollywood is shifting from a comic book obsession to a video game obsession. Mattson Tomlin, who co-wrote The Batman 2 alongside developer Matt Reeves, was asked ...
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Blakeman is releasing generative AI campaign videos, embracing trend experts say has little effect
Blakeman has depicted Gov. Kathy Hochul and New York City Mayor Zohran Mamdani as "South Park" characters, thieves, ...
While watching football playoff games over the next few days, you may see a new ad, called “America. The Beautiful.” It's part of a $9 million marketing campaign drawn up by The Heritage Foundation, a ...
A commercial was shown in-between innings of the Midsummer Classic on Tuesday night. It was a recreation of "The Sandlot." ...
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