Ford plans a $30,000 electric pickup as crossovers dominate 52% of U.S. sales, shifting strategy away from SUVs and into new EV segments.

The 2025 Ford F-150 Lightning represents a pivotal moment in electric truck adoption, especially as Ford prepares to discontinue the model after the 2025 model year ahead of its upcoming ...

It'll pioneer an EV segment in the United States as competitors like GM, Nissan and Kia introduce electric crossovers.

The Ford F150 Lightning is Ford’s first fully electric full size pickup truck, combining the legendary F150 capability with modern EV technology. In this short introduction we take a quick tour of its ...

Anyone who has slightly knowledge of our local car market knows that the Ford F-150 sits in a superior league in terms of sales, although its crown has had multiple attempts at being stolen over the ...

Back in 2023, I tested one of the coolest trucks to roll a fat burnout out of Detroit. It was the Ford F-150 FP700, a ...

Subsidized interest rates may be here to stay ...

For investors nervous about Ford's potential lateral move into EREVs with the F-150 Lightning, this should help calm the anxiety.

When Ford introduced the all-electric Ford F-150 Lightning in 2022, it wasn't launching another EV — it was an apparent shift in Ford's ethos. The departure from the Ford F-150, long associated with ...

Ford never made a true successor to the original F-150 Lightning, so it’s up to tuners to keep its legacy loud, proud, and alive. Before it became an electric pickup, the Ford F-150 Lightning was the ...

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...