Understanding human behavior is one of the most powerful ways to understand your buyers. Modern buyers want to feel special.

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Rivian stock dropped more than 7% Oct. 2. EV maker Rivian (RIVN) apparently wasn’t invited to the record delivery party, as the company revealed Oct. 2 that it is narrowing its guidance. Rivian stock ...

What are South Africans spending their money on? Which are their favourite retail stores? And how are visionary new brands disrupting South Africa’s consumer status quo? All these questions and more ...

A survey by the European Food Safety Authority (EFSA) has revealed how much people are aware of and pay attention to food safety. EFSA conducts the survey every three years. This year it includes the ...

BOSTON — McCormick & Co. said long-term company growth is well positioned through its retail products — which include seasonings, condiments, finishing salts and sugars, and more — addressing staple ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Tom Denari has served as Young & Laramore’s CEO since 2022. He founded the Unreasonable conference in 2019. (Photo courtesy of Paul Schreiber) The members of U2 learned in 2014 that everybody doesn’t ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...