Understanding human behavior is one of the most powerful ways to understand your buyers. Modern buyers want to feel special.

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

BOSTON — McCormick & Co. said long-term company growth is well positioned through its retail products — which include seasonings, condiments, finishing salts and sugars, and more — addressing staple ...

Consumers are adopting new behaviors and technologies more quickly than ever before. So, if you only take stock of payment trends during end-of-year planning, you can miss emerging trends and ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

The same information about health effects can be framed either in positive words or in negative words. Attribute framing refers to the positive versus negative description of a specific attribute of a ...

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to ...

The traditional boundaries between consumer wellness and healthcare are rapidly dissolving. This convergence is creating unprecedented opportunities for innovation, while fundamentally changing how ...