Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to life in LEGO brick form for the very first time.

Play Nation’s first Malaysian flagship pop-up at The Exchange TRX brings Sanrio, Care Bears, LINE Friends and Malaysian-themed Heritage Series collectibles to the Concourse Level from September 2026 ...

Lego and Sanrio announced there will be building block sets that feature the mascot characters arriving in 2027.

With the LEGO Group announcing a new partnership with Sanrio, there are a few things we would absolutely love to see from the ...

LEGO adds Sanrio to its strategy: Hello Kitty, Cinnamoroll, and Kuromi are coming to the world of bricks in 2027. Hello Kitty was introduced in 1974 and has become Sanrio’s most recognizable ...

Lego and Sanrio are partnering for the first time to release Hello Kitty and Friends sets in 2027, with monthly hints promised on a dedicated Lego ...

LEGO has officially confirmed its Sanrio collaboration, bringing Hello Kitty and Friends to brick form with a new LEGO Sanrio ...

Eleven bakery and pastry businesses in Singapore have issued a collective public apology to Sanrio after admitting to selling ...

The Taichung International Flower Carpet Festival starting later this month is to feature Sanrio characters such as Hello ...

The Kyoto Tango Railway and “Cinnamoroll” are teaming up for the “A Gentle, Lulling Stroll Through Maritime Kyoto” event, ...

Sanrio's Lloromannic makes its U.S. debut with a spooky-cute Loungefly backpack and exclusive Berry and Cherry Funko POP!

Sanrio Characters' "Sun Catcher-Style Acrylic Keychains with Beads" will go on sale at select FamilyMart locations starting ...