The Toy Box is an occasional online exclusive column where we take a look at the latest news and launches in toys and ...

A new take on block building, Lego Smart Play brings lights, sounds, and motion sensors in a way that doesn't lose any ...

LEGO is blending music and bricks as it unveils its new Olivia Rodrigo-themed collection, including a buildable Olivia ...

An AI-driven app is turning toys into animated videos. Erin Keller learns how the ‘kidults’ are getting hooked on NaukNauk ...

It might sound crazy, but the famous Big W Toy Sale in June is the first sign of Christmas. With families doing it tough in a ...

The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

This year, retailers can fuel toy aisles with more building toys, with some featuring brands like My Little Pony, Hello Kitty ...

Lego Pokémon will be joining this year’s Lego Festival as the headliner for the Play Zone levelling up the game for this year ...

By the time I followed my Norwegian husband to Oslo, I had internalised the logic of the meritocratic system that had raised and rewarded me. That’s why watching my son being told he could play with ...

Discover free family events at Bastrop Public Library. Join Lego-Rama, Bubble Story Time, the Summer Reading Challenge, and ...

The Marketing Vanguard at Cannes series continues as host Jenny Rooney sits down with Julia Goldin, chief marketing and product officer at Lego.  In this conversation, Julia shares how Lego has grown ...

Today's water park attractions are far more thrilling and diverse than they were just a few decades ago. At the best water ...