The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

In Kenya, the right to play is specifically protected by law, not just in the Constitution broadly but also in the Children Act, 2022.Despite this, educationists note that some children don't get ...

The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play ...

From musical instruments and games to play pieces that encourage balance and dexterity, these toys will engage your child’s ...

It is no secret that kids love playing with building blocks, and royal children are no exception to this classic hobby.

Retailtainment for kids turns shopping into play at locations like CAMP, American Girl, Legoland Discovery Center and IKEA.

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, interact with other bricks, and make sounds. The Danish company unveiled the ...

The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...

Discover how Sean Sutton's Bible Bricks® brings Scripture to life through Bible-inspired building sets. Explore the new Daniel & the Lion's Den Kickstarter and save $20.

The Toy Box is an occasional online exclusive column where we take a look at the latest news and launches in toys and ...

Play-Doh is jumping on the so-called “kidult” trend by launching its first-ever collection for grownups: a line of floral ...

LEGO is blending music and bricks as it unveils its new Olivia Rodrigo-themed collection, including a buildable Olivia ...