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Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

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Tom Curtis has gone viral by recording a video of himself chomping on a Whopper and even posting his phone number online.

What began as an awkward promotional video for the Big Arch spiraled into a full-scale social media brawl between the biggest names in fast food.

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Burger King tried to improve on the iconic Whopper. To which I ask, if it ain't broke, why fix it? Worried they may have ruined a classic, I tried it.

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When McDonald’s launched its limited-time-only Big Arch burger in the US, the company promoted it with a video of CEO Chris Kempczinski sitting in his office, unwrapping the burger, talking it up, and ...