Pop Mart and Sony announced on Thursday that they were developing a feature film about the fuzzy trinkets. “It’s completely ruthless marketing,” one expert said.

The movie comes after the toy went viral in 2025, becoming one of the hottest trends of the year.

It’s not a fever dream, and it’s definitely not a joke: a Labubu movie is really happening. Honestly, we probably shouldn’t be surprised after the likes of Barbie, Sonic the Hedgehog, and the ...