When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is ...

A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which... Baby chicks link certain sounds with shapes, just ...

When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...