Founded in 1986, American Girl has created dolls, books and accessories that tell the stories of young girls in every American era. On the toy's 40th anniversary, correspondent Faith Salie explores ...

We’re officially a few months away from Halloween, and 2026 has already offered plenty of inspiration for Halloween costume ...

Pleasant Rowland started American Girl with an educational mission, not a toy-industry playbook. Decades later, the company ...

In July 2026, a claim spread online that trans dolls with interchangeable genitalia would be distributed to Minnesota ...

Pax Ressler and Jackie Soro have hard opinions on American Girl dolls, the educational toy prized by millennials and subsequent generations. Samantha is rich and pretty. Felicity is a horse girl.

"Hearst Magazines and AOL may earn commission or revenue on some items through these links." To celebrate 40 years of American Girl, the legacy brand has been branching out with fun collaborations ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

When arts and books editor Jim Higgins told me there was a new book coming out about the history of American Girl, I don’t think he knew what he was in for. An explosion of nostalgia from the ...

If you’re anything like me and you’ve been diving back into your childhood obsessions, you will be just as thrilled to hear that American Girl is bringing back several of the dolls you grew up with ...

In 1990, my mother discovered a 4-year-old startup called American Girl, and she liked what she saw: books about different eras in American history, with stories told through the eyes of a girl ...