Options markets imply the stock will move about 4%, up or down, following earnings. Shares have moved about 9% following the prior four earnings reports, rising three times and falling once over that span, which includes a big 23% gain after the company reported second-quarter 2024 earnings.

M stock initially surged after earnings, then turned lower after some downbeat comments about the economy and consumer sentiment.

M Co. raised its profit forecast and beat Wall Street’s estimates for the second quarter as Chief Executive Officer William Brown’s effort to reinvigorate the company gained momentum.