For decades, the natural products industry has worked tirelessly to educate consumers, healthcare professionals, and policymakers that nutrition, supplementation, and lifestyle deserve a greater role ...

Amazon’s substantiation requirements reflect a broader shift across the dietary supplement industry, where retailers, marketplaces, and consumers are increasingly demanding evidence behind product ...

Dietary supplements made primarily from the hulls of the black walnut tree’s fruit, are valued for digestive support.

Catch up on the latest happenings across the natural products industry, from new partnerships and product innovation to ...

The American College of Physicians is calling for major changes to dietary supplement regulation. NPA and CRN respond with ...

From FDA modernization to AI-driven compliance, learn how industry leaders are preparing for the next era of dietary ...

Store brands continue to gain momentum, surpassing national brands in unit sales during the first half of 2026.

Explore the approved health claims for this branded botanical ingredient and what they mean for product development.

MAHO has announced the educational programming lineup for their 2026 MAHO Summer Splash Convention & MAHO Expo.

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

As global interest in ashwagandha continues to rise, India’s latest regulatory actions have placed renewed focus on one of the most important quality questions in the category: which part of the plant ...

Dr. Deanna Minich, nutrition scientist, author, educator, and functional medicine expert recognized for her integrative approach to health and wellness, joined the Naturally Informed education ...