SBJ media reporter Austin Karp discusses the big audience numbers for college basketball’s regular season and the conference tournaments, the healthy prospects for the WNBA with a CBA done, how the ...

Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...

The Big Ten is pushing for a “retention pool” that would let schools spend above the cap dollars to re-sign their own players akin to NBA Bird rights.

Arizona became the first state to file criminal charges against Kalshi, accusing the prediction market platform of operating an illegal gambling business.

The March 18, 2026, SBJ Marketing reports on Sprite becoming the presenting sponsor for the Harlem Globetrotter's North American Tour, French firm SSM taking a majority stake in SME, and former ...

Business travel surged to Miami during MLB's World Baseball Classic, quadrupling during the same period from last year.

Th, SBJ Tech newsletter looks at how CrowdIQ is shifting its behavioral intelligence tech to turn college fan behavior into ...

EU Sports Commissioner Glenn Micallef said that FIFA President Gianni Infantino needs to do a better job at leading the governing body ahead of the FIFA World Cup.

DAZN announced Wednesday a multiyear partnership with Top Rank Boxing that brings the promoter’s fight nights and fight library to the streamer worldwide.

Marquee Sports Network has reached an agreement to expand its DTC footprint through two notable streaming services.

The Snow League will rely on Google Cloud for tech solutions around global broadcast and fan experience efforts.

SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry—from media and rights deals to sponsorship, technology, leagues, and facilities. Designed for ...