Beyond Hospitality is to design, sell and deliver ticket-inclusive hospitality at the 2028 Uefa European Championship as the company founded in late 2023 continues to win new business in the sector.

Fifa is budgeting for sizeable jumps in sponsorship and broadcast revenue during its 2027-30 cycle in order to meet record projected revenues of $14bn (€12.1bn).

Indian Premier League (IPL) team Rajasthan Royals has stuck with India’s green energy sector in signing Waaree Energies as its new front-of-shirt sponsor.

Arsenal has expanded its sponsorship association with the online trading sector via a deal with the HFM platform.

Sportradar has renewed its exclusive international betting data and streaming rights to the DFB-Pokal, a property it inherited through its recent takeover of IMG Arena.

The Tampa Bay Rays has become the final team in Major League Baseball to sell its jersey patch inventory, striking a deal with Webull, the online investment platform.

The Asian Football Confederation has discontinued the bid process for the 2031 and 2035 Asian Cups after talks with Fifa regarding revisions to its international match calendar, and also in the ...

Boxing promoter Top Rank has ended its seven-month search for a new permanent broadcast partner, signing a multi-year ...

LaLiga has hit a new revenue high of €5.46bn ($6.29bn) for the 2024-25 season, aided by new records for the commercial and matchday segments, with the expectation that it will break through the ...

Major League Baseball (MLB) has agreed a sponsorship deal with Polymarket just over a year after calling on regulators to provide a clear stance on the emerging industry.

South Africa’s Western Province Cricket Association (WPCA) has appointed the Megapro agency to find a replacement for ...

A new international streaming service launched by the Eliteserien has been taken down “temporarily” due to concerns about fans in the Norwegian market using virtual private network (VPN) services ...