Boxing promoter Top Rank has ended its seven-month search for a new permanent broadcast partner, signing a multi-year ...

South Africa’s Western Province Cricket Association (WPCA) has appointed the Megapro agency to find a replacement for ...

Broadcast, sponsorship and licensing rights to International Skating Union (ISU) events have been united in a comprehensive request for proposal (RFP) launched by the governing body.

Argentina has returned to the Rugby World Cup bidding table, pitching a proposal for the 2035 tournament that could include South American neighbours Brazil, Chile and Uruguay.

K-Challenge has leveraged its French roots by signing L’Oréal Groupe-owned skincare brand La Roche-Posay as title sponsor of its America’s Cup entry.

A renewal between Deltatre and ATP Media is headlined by various technological innovations as the tennis tour’s broadcast production and media rights arm continues to embrace remote production.

The Coca-Cola Company has signed a new global marketing agreement with the National Basketball Association to bring its Sprite brand back as the league’s ‘Official Global Soft Drink Partner’.

AFC Bournemouth has agreed a five-year kit supply deal with Danish sportswear brand Hummel, beginning with the 2026-27 season, SportBusiness can reveal.

TV4, the Swedish broadcaster owned by Nordic media group Schibsted, has retained its exclusive grip on domestic ice hockey’s ...

The rebuilding Pac-12 Conference has signed an agreement with Genius Sports permitting the sale of its data to sportsbooks as the college sports sector advances its commercialisation of the ...

Sportswear giants have been invited to bid for the official match ball supply rights to Uefa’s men’s club competitions from ...

German supermarket chain Lidl has stepped up its association with Uefa by becoming a men’s national team competitions sponsor, while owner Schwarz Group has agreed a wider strategic ...