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Tilt Brand Solutions appoints Giamaria Fernandes as President and Head of Design

MUMBAI: Tilt Brand Solutions has strengthened its senior creative leadership with the appointment of Giamaria Fernandes as President & Head ...
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When product design becomes part of the brand language

Mumbai: Traditionally, brand perceptions relied solely on what companies said about themselves through advertising, campaigns and storytelling. Today, that conversation ...
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Krispy Kreme launches #ThisOneStays festive campaign with Social Panga and Yellow Shutter for Gen Z

Mumbai: Krispy Kreme has teamed up with Social Panga and Yellow Shutter for a new festive campaign celebrating the small ...
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Selling products is part of the business, but it is not the purpose of the story we are telling: Dr. Himanshu Gandhi, Mother Sparsh

Continuing its 'Bond With Stories' campaign, Dreamers, the cinematic storytelling series created by actor, filmmaker and storyteller Sudhanshu Rai, earlier ...
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Zouk and The Script Room turn the everyday bag into a companion with Kriti Sanon

Mumbai: Proudly Indian, cruelty-free lifestyle brand Zouk has partnered with The Script Room for its latest campaign featuring brand ambassador ...
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Fragmentation is the core problem we’re solving for: Abhishek Gandhi, FatakPay

Medianews4u.com caught up with Abhishek Gandhi, Co-founder and Chief Business Officer, FatakPay. The interaction explores FatakPay’s evolution into a financial ...
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InMobi launches Mobius to unify AI-led advertising decision-making

InMobi has launched Mobius, a unified intelligence system designed to integrate advertising decision-making, campaign execution and outcome measurement ...
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JioHotstar enters MENA through STARZPLAY partnership

Mumbai: JioHotstar has expanded into the Middle East and North Africa (MENA) through a strategic partnership with STARZPLAY, extending the ...
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Stagwell unveils global media agency Stagwell Media; Alap Ghosh to lead India operations

Mumbai: Stagwell has launched Stagwell Media, a new global media agency built on the foundation of Assembly, with Alap Ghosh appointed ...
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Komerz to lead Pee Safe’s UK entry and Europe expansion

London: UK-headquartered Komerz, an AI-powered platform connecting commerce, marketing, data and distribution, has been appointed by Indian women’s hygiene and ...
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81% of advertisers struggle to reach new audiences despite rising ad budgets: Taboola Study

Mumbai: Taboola has released a new report, The Data Advantage, highlighting the challenges advertisers face in reaching new audiences as ...
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OPO Hotels & Resorts promotes Mukesh Kumar Sharma to Director – Brand Excellence, Quality Assurance & Pre-Opening Operations

OPO Hotels & Resorts has elevated Mukesh Kumar Sharma to the position of Director – Brand Excellence, Quality Assurance & Pre-Opening Operations, recognising his more than 20 years of experience in ...