New CMO Oshiya Savur says there’s no reason Elf can’t become a $10bn business if it adds a “smidge of structure” to its ...

Some marketers seeking recognition for the worth of brands among a finance audience, have sought to argue that brands should ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...

Kyrsten Halley has spent more than 20 years leading marketing across some of the UK’s best-known FMCG and retail brands, most ...

With its ‘Fair Cancer Care’ platform, the charity is moving beyond recognition to build deeper understanding of its services, ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive ...