The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

With its ‘Fair Cancer Care’ platform, the charity is moving beyond recognition to build deeper understanding of its services, ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive ...

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.