To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

TikTok and Tubi are partnering to help creators make the transition from smartphones to living room screens, according to a press release. The duo’s Creatorverse Incubator will see TikTok identifying ...

Garage Beer is getting ready for March Madness with a humorous play that looks to help basketball-obsessed consumers who have faced “accusations of job abandonment” and sports-betting losses, per ...

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...